In a compelling conversation about the state of the African art market, Adora Mba, founder of ADA Contemporary Art Gallery, shares her philosophy on supporting emerging talent.
"African artists should do what they want, and not what they think is popular," says Mba. This sentiment serves as the core mission for her gallery in Accra.
The contemporary art scene in Africa is experiencing a renaissance, yet Mba cautions against the impulse to create work simply to satisfy current trends or international collector demands. Instead, she advocates for authenticity, encouraging artists to delve deeper into their own histories, struggles, and visions.
As the market continues to evolve, ADA remains committed to providing a platform that honors the artistic integrity of those based on the continent, fostering a space where innovation thrives without the pressure of market populism.