NAÏFS MAGAZINE: ADORA MBA IS SHIFTING THE AFRICAN CONTEMPORARY ART MARKET’S NARRATIVE

Adora Mba, founder of ADA (Adora Contemporary Art), sits at the forefront of a transformative movement within the African contemporary art market.

Through her work at the gallery and her broader advocacy, she has consistently pushed to reclaim the narrative surrounding African artists, moving away from Western-centric interpretations toward a more nuanced, creator-led historical and commercial framework.

This feature in NAÏFS Magazine explores the strategic shifts she has introduced, from the curation of emerging talent to the establishment of robust international networks that prioritize artist development and long-term legacy.